The character's design became more refined, showcasing a rugged but friendly appearance. This design choice aimed to create a sense of energy and excitement, reflecting the spirit of the decade and capturing the attention of a younger demographic.Īccompanying the new font was an updated illustration of Willy the Hillbilly. The new logo featured a bolder and more stylized font, with the words 'Mountain Dew' presented in bright green against a black background.

The brand decided to revamp its visual identity to keep up with the changing times and appeal to a wider audience. Embracing a New Era: The 1960s RedesignĪs the 1960s rolled in, Mountain Dew underwent a significant logo transformation. The addition of this character added personality and charm to the logo, establishing a connection with consumers and setting the stage for future logo designs. Brichetto created a vibrant and dynamic illustration of a hillbilly, known as Willy the Hillbilly, holding a jug of Mountain Dew. They sought the expertise of graphic designer John Brichetto, who introduced the iconic hillbilly character to the Mountain Dew logo. However, as the brand grew in popularity, the Hartman brothers realized they needed a more visually striking logo to stand out in a competitive market. This design choice aimed to evoke the freshness and natural elements associated with mountains and the great outdoors. The initial logo featured a simple and bold font, with the words 'Mountain Dew' written in green against a white background. They wanted a logo that would capture the essence of their product and appeal to their target audience - outdoor enthusiasts and adventure-seekers. The story of the Mountain Dew logo begins in the 1940s when brothers Barney and Ally Hartman developed a new citrus-flavored soda.

Prepare to embark on a journey through time as we uncover the fascinating story behind this emblematic logo. In this blog article, we will delve into the rich history of the Mountain Dew logo, exploring its evolution over the years and the significant milestones that have shaped its design. The Mountain Dew logo holds a special place in the hearts of many, representing not just a beloved citrus-flavored soda but also a brand that has become an icon in the beverage industry.

Mountain dew logo